Refusal for Eating Disorders Essay Example for Free

Refusal for Eating Disorders Essay The controversial issue of insurance companies and mental health cost is an ongoing battle. Initially, I would like to say that eating disorders are emotionally based rather than physically. Emotions are from the mind where there are thoughts, perceptions, motivations, and imaginations. Emotions are what we feel inside of us that cause us to act in a certain manner, although some people’s emotions are so powerful that their actions are uncontrollable. This is the case with eating disorders. Therefore, how could anyone choose to ignore a victim with an emotional problem like eating disorders, and refuse 100 percent medical coverage for this ailment? The insurance company’s logic or ability to manipulate this refusal of medical coverage for eating disorders is due to the unregulated controls; by federal regulations that gives insurance companies all the administrative, and authority to refuse medical coverage for eating disorders. Over the years eating disorders have been misunderstood and poorly explained by insurance companies. It is included in the list of mental heath diseases, along with perceptions and distinguishing features that can be identified by medical personnel. However, today I sense eating disorders are renowned mental illnesses that affect all walks-of-lives, and should receive entire medical coverage. The National Organization for Women, 2007 stated that typically, insurance companies cover the cost of treating the physical symptoms such as heart failure, kidney failure, rupture of the esophagus, ulcers and high blood pressure. Yet, the treatments that address the mental health of the patient, and the root causes of the disorder, are not generally covered, or are only partially covered. However, I feel that the treatment to an illness is cured through its roots and perhaps there should be more financial support in the root of this illness. I thought the intent for health care was designed to make people healthier in opposition to extracting money from the faithful customers. It is obvious that â€Å"ten million Americans suffer from eating disorders† (Kramer, 2007) according to estimates from several known health groups. Moreover, nearly all of those victims felt powerless because of something they were feeling inside themselves. But what happened to the genuine care of others? Medical insurance companies have networks of physicians, and facilities with a wealth of knowledge that have served loyal families, companies, and athletes for years. Those physicians are also well trained within their particular field, and certainly know what is best for their patients. Some medical insurance companies do provide treatments to their members, however they are normally limited. Perhaps, this is the reason why â€Å"the effectiveness of a full recover after treatment for eating disorder is only 60 percent†. (Kramer, 2007). At one time eating disorders were rarely talked about, kept hidden from others and very poorly understood. Although, today medical experts now know that eating disorders are mental heath diseases since they have recognizable causes, clear symptoms, and predictable out comes; but Insurance companies consider an eating disorder â€Å"severe based on the number of times that it recurs† (Kramer Others, 2007), and I believe this is ridiculous. Surprisingly, there are â€Å"only 43 percent of the American population that are fully aware of the different types of eating disorders, and the resulting health complications that can occur with them. (NEDA. 2007). However, the other 57 percent could be the insurance companies, or even friends that could provide a strong shoulder with understanding during difficult times â€Å"An eating disorder occurs when a person ties his or her self-esteem, personality, and happiness, and their way of life with food† (Strada, 2001). Individuals who demonstrate those types of traits are known as having an eating disorder and distressing as it may sound, most victims and none victims are not fully mindful of this disease. A model of this unaware mindset of eating disorders is witness daily during a group discussion among friends. A group of acquaintances or insurance agents may have expressed their opinion of a friend by wording â€Å"John is obese because he always stays home and watches TV shows, he has no desire to lose any weight†. Another opinion from the group may be â€Å"Mary is a very tiny women, she probably wears a size two†. In both instances, John, Mary, and their acquaintances lack the knowledge of this life threatening illness; perhaps this is just one more reason why those illnesses should be covered via insurance. This well-known psychology has clearly demonstrated a concrete motive for eating; however insurance companies â€Å"continue to ignore the systematic symptoms of this dreadful illness in spite of its increases since the mid 1950s†. (Whelan, 2002). Eating disorders are not one particular illness; instead it is made-up of four different types of illnesses that consist of anorexia, bulimia nervosas, compulsive overeating, and binge eating. This constitutes the need to identity them separately, each one should be looked upon differently in order to gain a better understanding of them, and at this same hopefully this issue on insurance coverage should raise the level of unease and stress the need for more coverage and education regarding these disorders. †¢ â€Å"Anorexia nervosas, is a an illness which someone deliberately keeps their weight below a healthy level, often see themselves as fat and may look like a person of starvation. †¢ Bulimia nervosas is an illness in which people eat large amount of food in short time and get rid of it by purging themselves. Purging is usually by vomiting and/or taking laxatives. †¢ Compulsive overeating, it is driven by an urge that the person cannot control. It can be triggered by hunger but is often a response to negative thoughts or feeling. †¢ Binge eating disorder (BED), the binges involve at least three of the following, eating very quickly, eating until uncomfortable full, eating when not physically hungry, eating alone because of embarrassment about the amount eaten, felling disgusted, depressed, or very guilty afterwards (Whelan, 2001).† Eating disorders don’t discriminate, instead, affecting everyone from females to males, wrestlers, insurance agents, and celebrities. They have affected lightweight boxers, family and friends, even affecting Diana, Princess of Wales. She â€Å"suffered from bulimia and spoke to the public about the emotional aspects of her illness† (Whelan Others 2001). It was once believed that eating disorders begin in the teenage years to due to physical, emotion, and social changes that youth experience, and it was once known that women suffering from eating disorders did not speak out, and older women in their 40s and 50s rarely experienced symptoms of eating disorders although now circumstances have changed. There are still more reported cases of females suffering from eating disorders then men, however, there are now reported cases were a nine-year-old boy was diagnosed with eating order, and other boys and men are now stepping forward for help. Additionally, â€Å"older women in their mid 40s to 50s are also now experiencing relapse and new cases are surfacing within the same age groups for having eating disorders†. (Kramer Others, 2007). Accept as the truth, or not but ‘eating disorders are four mental illnesses’, and the American people including myself are unhappy with insurance company’s lack of support. Furthermore, there are insurance companies in this era that have been sued for millions of dollars, all for refusing to pay for treatment of 21-years-old anorexic [a type of eating disorder],a women who committed suicide because of her emotional shortfalls, and ignored cry for help.

Does Water Hyacinth Affect The Ph Level Environmental Sciences Essay

Does Water Hyacinth Affect The Ph Level Environmental Sciences Essay Invasive aquatic plant species are causing a growing threat in South Africa, as well as the whole world. These plants threaten the freshwater bodies causing a wide spread degradation on the environment. This study aims to see if Water Hyacinth can help the environment in which it inhabits by neutralising the pH level of acid water. As water hyacinth is a fast growing invasive species that can be controlled by weevils and pesticides  [1]  which can be used to assist in the purification and neutralisation of South African water sources. South Africas water sources are limited and in high demand. As 76.5% of the Earth water is polluted  [2]  , this study can enable the possibility of neutralising acid water. Aim Does water hyacinth affect the pH level of water contaminated with an acidic pH? Research Question Water hyacinth will affect the pH level of acidic water as it will be tested in controlled environments where comparisons between acidic and neutral water can be drawn as water hyacinth will be placed in both conditions and over time, the pH level of the water will be tested to observe the change of pH level of the water due to the water hyacinth. Hypothesis. Water hyacinth will alter the pH level of the acid water and make the water become more neutral, closer to 7. Rationale This research is important as water contamination and pollution is a growing problem in South Africa. As water hyacinth is able to grow at rapid rates, by deciding where one needs to pollinate their seeds, we can breed the plant in contaminated water to resolve the pH levels of the water. The water levels have a great effect on the ecosystems in and around it so with acidic water, ecosystems will be destroyed and the surrounding habitats and ecosystems near the water will be lost or destroyed. The topic is of great importance as there are severe problems concerning drinking water in the world and this can aid to fix the pollution of water around the world. Literature Review This project shows great importance as Water hyacinth is a problem on a global level. The problem of over population of this plant causes death of water life as sun light is restricted by the water hyacinth and therefor the plants at the bottom of the dam providing food and nutrition to the life start do die and add to the pollution as they do not receive sunlight for photosynthesis. When these plants have died, the dead fish (for example) begin to decompose which adds to the pollution of the already polluted water. There have been numerous studies around the world into the use of water hyacinth as a pollutant monitor.  [3]  Water Hyacinth has been tested to observe the absorption of arsenic, cadmium lead and many other metal compounds.  [4]  The plants can be tested to study the percentage of the compounds absorbed by looking inside the roots and stems and conducting tests to look at the compounds absorbed by the plants while living in the solution.  [5]  With all plants being made up of chemical structures, an imbalance of chemicals can cause plants to deform and in some instances die. There have been experiments to prove how the concentration of the chemical affects the growth of the plants. In this study, the plants are being tested whether or not the water hyacinth can improve the pH level of acidic water. Plants are very sensitive to high pH levels vinegar and dish washing liquid as a previous test conducted to see the survival of the plants at different pH levels resulted in the death of the plants after only one week when placed in solutions with high pH levels and normal garden plants flourish at a pH level of between 6.3 and 7.8  [6]  . Water hyacinth is a plant with easy access and grows in specific conditions which could alter the results as plants are sensitive to the conditions in which they grow. Sources of pollution are direct pouring waste into water and washing clothes in fresh water streams and indirect leaking oil pipes and runoff from eroded lands  [7]   which both add to the pollution levels as well as effecting the pH levels of the water as there are harmful substances being added to a sensitive ecosystem. As water hyacinth is not indigenous to South Africa and originated in Brazil where their ecosystems were equip to control this plant and ensure it did not take over the water sections. South Africas water does not have the methods in place to cope with the overtaking of this plant as it is clogging up water ways, reducing the rate of water flow and adding to the pollution of the water  [8]  . If this plant could have a positive function, it could be controlled by humans and used for only that function. Method i) Label 9 small plastic bags (3 x control, 6 x acid ) with a permanent marker. ii) Using an electronic scale, weigh 24grams of fertilizer and repeat 9 times. iii) Place each 24g of fertilizer into a separate bag. iv) Using an electronic scale, weigh 8grams of Iron chelates and repeat 9 times. v) Place each 8g of Iron chelates into one of the bags. i) Place 3 sets of 3 tubs in an enclosed area ii) Measure 80ml of water and pour the water into each tubs. iii) Draw a line with a permanent marker at the meniscus on the tub. iv) Label three of the tubs Control and the other six Acid v) Add one of each of the small plastic bags of the fertilizer and chelates to each of the according tubs vi) Add 3 plants of Water Hyacinth into 3 of the tubs vii) Measure 5ml of a coffee solution to each of the six acidic tubs iix) Place one of each tub in a row and make 3 rows of 3 tubs. ix) Record the pH level of each tub using HP pool testing strips in the table. x) Take pictures of each of the strips next to which tub it is. xi) Record the data once a week for 8 weeks. The collection of the pH level of each tub once a week for 8 weeks will allow one to observe the effect of water hyacinth on water with irregular pH levels. Week 1 TUB pH Control Acidic 1 Acidic 2 Week 2 TUB pH Control Acidic 1 Acidic 2 Week 3 TUB pH Control Acidic 1 Acidic 2 Week 4 TUB pH Control Acidic 1 Acidic 2 Week 5 TUB pH Control Acidic 1 Acidic 2 Week 6 TUB pH Control Acidic 1 Acidic 2 Week 7 TUB pH Control Acidic 1 Acidic 2 Week 8 TUB pH Control Acidic 1 Acidic 2 A table showing the average pH levels of the three tubs over eight weeks. Tubs Average pH level Control 1 2 Week 1 Week 2 Week 3 Week 4 Week 5 Week 7 Week 6 Week 8 pH level A line graph showing the change in pH level of the control tub over 8 weeks Week 1 Week 2 Week 3 Week 4 Week 5 Week 7 Week 6 Week 8 pH level A line graph showing the change in pH level of acidic tub 1 over 8 weeks Week 1 Week 2 Week 3 Week 4 Week 5 Week 7 Week 6 Week 8 pH level A line graph showing the change in pH level of acidic tub 2 over 8 weeks Plan for Data Analysis Using the collected data of pH levels from each of the nine tubs, after the 8 weeks, 3 separate line graphs can be drawn to show the neutralisation of the acidic water. The data will be collected from the 2nd of March to the 20th of April. Bibliography African Entomology vol. 19 No. 2 2001. J.A Coetzee http://www.chemistryexplained.com/Va-Z/Water-Pollution.html. Dan M. Sullivan Invasive Aquatic Plants. Lesley Henderson and Carina J Cilliers. 2002. Science direct : http://www.sciencedirect.com/science/article/pii/0143147182900605 http://www.plantea.com/pH.htm

Nitrogen fixation Essay -- essays research papers

The growth of all organisms depends on the availability of mineral nutrients, and none is more important than nitrogen, which is required in large amounts as an essential component of proteins, nucleic acids and other cellular constituents. There is an abundant supply of nitrogen in the earth's atmosphere - nearly 79% in the form of N2 gas. However, N2 is unavailable for use by most organisms because there is a triple bond between the two nitrogen atoms, making the molecule almost inert. In order for nitrogen to be used for growth it must be "fixed" (combined) in the form of ammonium (NH4) or nitrate (NO3) ions. The weathering of rocks releases these ions so slowly that it has a neglible effect on the availability of fixed nitrogen. So, nitrogen is often the limiting factor for growth and biomass production in all environments where there is suitable climate and availability of water to support life. Microorganisms have a central role in almost all aspects of nitrogen availability and thus for life support on earth: some bacteria can convert N2 into ammonia by the process termed nitrogen fixation; these bacteria are either free-living or form symbiotic associations with plants or other organisms (e.g. termites, protozoa) other bacteria bring about transformations of ammonia to nitrate, and of nitrate to N2 or other nitrogen gases many bacteria and fungi degrade organic matte...

Jacksonian Democracy Essay -- essays papers

Jacksonian Democracy Jacksonian democracy was created during antebellum America. The Jackson democrats attempted to aggrandize the puissance of lower classes poor while decreasing the influence of the rich and potent. Economically, they benefited from governing during a time of paramount advances in transportation, which boosted commerce and helped the common man. Politically, they invested power into an overwhelmingly powerful executive branch. The Jacksonian democrats portrayed themselves as saviors of the common people and ruled via a powerful executive who attempted to destroy aristocracy in America. However, they were atypically wealthy, supported equality between white men only, enacted calamitous economic policies, and disregarded the capability of the federal government. Further, they did not introduce democracy in America, rather merely used it and benefited from it. During the first half of the 19th century numerous advancements expedited the growth of the United States. A market revolution occurred as a yeoman and artisan economy was replaced by cash-crop agriculture and capitalist manufacturing. Despite the prosperity, a split was emerging between the industrializing, urban north, agrarian, rural South, and the expanding West. The Jacksonians passed the Tariff of 1828, which opened opportunity for western agriculture and New England manufacturing, but was detrimental to the South. Andrew Jackson and Jacksonian democrats believed that the US bank placed to...

Stereotypes Essay -- essays research papers

Stereotypes Pretend you are driving along on the highway. You see a person on the side of the road having car problems. This is person is wearing an Armani suit and driving a Porsche. The next day, you encounter the same incident but, this time, it is a man wearing baggy jeans with holes in them, a dirty shirt and he looks very unclean. Would you be more likely to stop for the man in the Armani suit, or the the second man? I know that I would stop for man #1. The reason I and most of our society would do so, is because we have a horrible habit. The habit is unintentional and we do it not meaning to hurt anybody This habit is stereotyping people by the way they look or talk based on what society considers normal. In the book, To Kill a Mockingbird, by Harper Lee, Scout, Atticus and Tom Robinson are victims of being stereotyped by others. Each has to cope with being stereotyped. Scout and Atticus have the ability to change their ways in order for people to respect them, unlike Tom Robinson, who is stereotyped as a mutant to the town of Mayberry simply because he is black. For example people are preaching to Scout that she should act like a typical girl. Atticus is stereotyped as a traitor to his people, the white race, because he stands up for a black man, Tom Robinson, who is accused of raping a young woman. Last but not least, Tom Robinson is stereotyped as being a flaw in the human race because he is black. When he is accused of committing a rape, he is not given a fair tr... Stereotypes Essay -- essays research papers Stereotypes Pretend you are driving along on the highway. You see a person on the side of the road having car problems. This is person is wearing an Armani suit and driving a Porsche. The next day, you encounter the same incident but, this time, it is a man wearing baggy jeans with holes in them, a dirty shirt and he looks very unclean. Would you be more likely to stop for the man in the Armani suit, or the the second man? I know that I would stop for man #1. The reason I and most of our society would do so, is because we have a horrible habit. The habit is unintentional and we do it not meaning to hurt anybody This habit is stereotyping people by the way they look or talk based on what society considers normal. In the book, To Kill a Mockingbird, by Harper Lee, Scout, Atticus and Tom Robinson are victims of being stereotyped by others. Each has to cope with being stereotyped. Scout and Atticus have the ability to change their ways in order for people to respect them, unlike Tom Robinson, who is stereotyped as a mutant to the town of Mayberry simply because he is black. For example people are preaching to Scout that she should act like a typical girl. Atticus is stereotyped as a traitor to his people, the white race, because he stands up for a black man, Tom Robinson, who is accused of raping a young woman. Last but not least, Tom Robinson is stereotyped as being a flaw in the human race because he is black. When he is accused of committing a rape, he is not given a fair tr...

Marketing Galaxy Essay

The company that I have chosen for the basis for my report is Mars Incorporated. They have been placed the 5th largest privately held company in the United States and had a $30 billion annual sales in 2010. The majority of people think of chocolate when they hear of Mars; however their confectionary products are not the only thing they focus on. They cater for six business segments:- †¢ Petcare †¢ Wrigley †¢ Food †¢ Drink †¢ Symbioscience †¢ Chocolate They are a privately owned company with more than 65,000 Associates who are committed to delivering the best quality in the segments above. Out of the six segments I will be focusing on one ‘Chocolate’. Mars have 4 billion dollar global brands which includes ‘M&Ms’; ‘Snickers’ and also ‘Milky Way’. Chocolate confectionery is very much a part of everyday life in the United Kingdom. The UK is the largest chocolate consumer in the world with an annual average per capita consumption of 11.5 kg followed by Liechtenstein with 10.9 kg. The reason why I have chosen this company is because they have a strong background when it comes to chocolate and three of their products ‘Galaxy, Mars Bar and also Bounty’ have been listed in the Top Ten Chocolate bar of all time. One of the products that Mars Incorporated that interest me is ‘Galaxy’ which is extremely popular in the United Kingdom; Middle East and in Africa. Galaxy is also known as Dove in many parts of the world such as United States; Germany; Malaysia and Greece. Nevertheless, the chocolate used in Dove products is a different taste from the chocolate used in Galaxy. Galaxy has 11 different products such as Galaxy Ripple; Galaxy Cookie Crumble; Galaxy Counters. As we know Galaxy has many different spin offs, which gave me an idea for a new product. â€Å"Galaxy Smooth White†. Galaxy believes that the indulgence about chocolate is about the whole experience. It has a luxury yet sensual feel towards it. The majority of white chocolate products is mainly aim at the children market, providing products such Milky Way and Kinder Bueno. There are a few white chocolate products for adults however are on the upper scale such as Divine; Fair-trade and Green & Blacks. When looking into the needs and wants of a ‘Galaxy’ chocolate, customers still want that luxury feel when they take that first bite. (Galaxy calls it ‘Love at first bite’). Customers want a warm feeling inside and for that moment, they don’t want to worry about how many calories they are going to add. Galaxy Smooth white delivers exactly this and more. It provides adults with a white chocolate that is not deemed to be immature or just any chocolate that you would have daily in your lunch box. This chocolate is for lovers of white chocolate or chocolate in general; who enjoy indulging themselves with an experience that allows them to be in their own world where everything is perfect for that moment. 70% of the whole UK confectionery market is accounted for by chocolate, with annual sales of  £3.75bn. White chocolate only accounts for just 1 to 2% of UK chocolate consumption (milk chocolate accounts for 92%). Tony Bilsborough, Head of UK Media Relations (Cadbury) believes that there is a massive growth potential with white chocolate. â€Å"We’ve seen the figures and our competitors have, too,† he says. â€Å"I think you could say that white is the new brown.† According to market research it has shown that white chocolate is famous among the female segment of the United Kingdom population. Women in return have rewarded Galaxy with sales figures that have totalled companies such as Ferrero, Green and Black’s, and Lindt combined. (According to UNS Worldpanel data.) Galaxy’s target market is women between the ages of 25 and 45 however for Galaxy smooth White, I would want to lower the age to 21, as I believe in this generation, women from the age of 21 are deemed to be more mature than they were 10 years ago as they are more independent and becoming more career focused. When looking at segmentation criteria for Galaxy Smooth white, I looked at ‘Demographic’. This segmentation involves dividing the market into different groups based on variables that relate to age, gender, family size, income, occupation, education, lifecycle and generation. This is known to be one of the most popular bases for segmenting consumers groups, mainly as consumers wants are closely linked to such variables as income and age; and there is more data available to assist with Demographic segmentation process. Below are the main demographic segmentation variables for ‘Galaxy Smooth White’: Age/gender As explained above Galaxy Smooth White will be aimed at 21-45 year old women. As facts show that women in the United Kingdom find white chocolate very popular. There are many white chocolate available for children so breaking into that market will be a massive risk, whereas white chocolate aimed at women is a quite small market waiting to be broken. Galaxy is also known to be a chocolate that is soft; sensual and even romantic. So aiming this product towards men will be a big fail. Income When looking at this product, its shows it’s a luxury good. However compared to products such as Green & Black and Divine it is not at that end of the scale. Galaxy Smooth White appeals to consumers of all types of income which makes it different from competitors such as Divine who are aimed at those with a medium to high income. Lifestyle When looking at Galaxy Smooth White the type of women it is aimed at, is those with a hectic lifestyle; so whether it be someone who works all through the week; a mother of four or even a student who constantly in their books. The aim of the chocolate is that when a women needs a moment for herself, Galaxy Smooth White allows her to calm down; allows her to focus on herself; her needs and for that moment nothing else matters. The reason why I chose women between the age of 21 and 45 for the target market is that apart from children they are the main consumers for white chocolate. There is also room for a luxury, sensuous affordable chocolate in the confectionery market. I still want to keep Galaxy’s consumers as a target market as the company has been influencing it consumers to fall in love with Galaxy’s silky taste while also endorsing itself as a symbol of indulgence, femininity, and sensuousness. It is important that Galaxy’s traditional image is reserved as there are many benefits for Galaxy Smooth White to be associated with Galaxy. One brand that may be seemed as competition is Cadbury’s Dream, which is portrayed by them as a ‘white chocolate made with real smooth, melt in your mouth chocolate’. I know that Galaxy Smooth White will be positioned at a higher rank compared to Cadbury’s Dream as I have a more solid knowledge of my target market and Dream did not have a clear clarification of what their target market was. Galaxy has been linked to female-friendly activities such as book and films such as The Devil Wears Prada and Sex and The City. All this relates to Galaxy Smooth White Brand. When marketing Galaxy Smooth White, I need to make sure that I create a successful mix of: †¢ Being the ‘right’ product †¢ Sold at the ‘right’ price †¢ Sold in the ‘right’ place †¢ Using the ‘right’ promotion †¢ Product Galaxy is already a household name and is known for being a chocolate that caters for women. One of their branded names is ‘Why have cotton when you can have silk?’ When looking at what the customers wants from the Galaxy Smooth White, they still want that feeling of having a soft, smooth silk like feeling of white chocolate. Not only does it have to taste right, it has to look perfect. The packaging should be similar to the current Galaxy Smooth Milk however have white/sliver silky foil covers with the same colour background, however the words ‘Galaxy’ written in white. The Galaxy Smooth White should be written in white. We still want to keep the packaging simple as the product is our main focus. Comparing this product to others such as dream, I think the Brand name does put Galaxy Smooth White at an advantage as what we are selling relates to the brand; has been backed up by the brand. So we are in a position where the consumers know what to expect. Price Galaxy bars are now (46g) sold at a retail price of 57p. The larger ones (125g) are sold at  £1.26. When looking at pricing the ‘Price must be right’. In regards to Galaxy Smooth white I will use, Penetration Pricing. The aim of this is to increase the market share of a product. Galaxy Smooth White could you the â€Å"Special Introductory Offer†. Here I am able to set a relatively low initial entry price, lower than the established price to attract new customers. This strategy aims to encourage consumers to switch to the new product because of the lower price which will be  £1 for 125g and 45p for 46g. Although this type of pricing is mostly associated with a marketing objective of increasing market share or sales volume, in the short term profits will result in being lower than if the price was set higher. However long term, there would be profitability of higher market share, so the pricing strategy can often be justified. Place We have to make sure that the Galaxy Smooth White is obtainable in supermarket, online and even local shops. Galaxy Smooth White should be available for consumers as other confectionaries are. So even a vending machine at work should have ‘Galaxy Smooth White’ waiting for the consumer to buy it. Our distribution channel will be Suppliers –wholesalers/companies-Consumers. I also would want to send samples to catalogue companies as a way of introducing the new Galaxy Smooth White. The type of Catalogues I would like to send samples to be â€Å"More† and â€Å"Cosmopolitan as they are magazine that are aimed at women aged 21-45. Promotion The target market does need to be aware of the existence and availability of the product through promotion. To promote Galaxy Smooth White there needs to be a broad range of advertising, through magazine; television and billboards. The best time to promote and launch Galaxy Smooth White would be Christmas as it can relate to the ‘White’ Christmas theme. It also related back to the brand, as many people will be busy buying Christmas presents; students will be busy trying to get all their Christmas assignments done in time and they can relax with a bar of Galaxy Smooth White. The marketing mix should be more than a checklist of the 4P’s as we mist blend together all the elements. The pricing, promotional and distribution strategy of ‘Galaxy Smooth White; must be consistent with the product and target market. Booms and Bitner (1981) suggested another extra 3P’s that are: †¢ People †¢ Physical evidence †¢ Process People looks at all the people whether they be directly or indirectly involved with the product. Process analyses the procedure in which the flow of the activities of which the product is consumed. Lastly, physical evidence is related to the environment in which the product is delivered. People The impact that people have within the market should never be underestimated. This is most obvious when looking at front line sales to customer service staff which will have a direct impact on how your product is perceived. Galaxy as a whole makes sure that the customer services staff are provide high quality services to our consumers. This is why ‘Galaxy Smooth White’ will be distributed in well names supermarket known for their excellent customer service such as ASDA and Tesco. All the elements of the marketing mix will have an impact in regards to Galaxy Smooth White but ‘People’ carries an importance of regarding marketing as an integral part of the way I would do business is clear. Process This part of the mix is about being ‘easy to do business with’. We have all been in situation where we have either become frustrated at call centres that are not able to answer our questions; irritated when you are unable to purchase something in the shop because it is not recognise on their computer and you clearly see it on the shelf. Situations like this make this element important. This element will make sure ‘Galaxy Smooth White’ looks at this from its consumer’s side. We will make sure that the process right and easy. Physical Evidence With tangible goods such as ‘Galaxy Smooth White’ we can offer our consumers the chance to ‘try before you buy’, or at least see, touch or smell the good. This is why in out promotion element I explained by sampling the chocolate in magazine, aimed towards our target market. Through this we will be able to build trust and then a relationship with the consumer and to do this we must provide evidence of the quality that we will be providing as possible. Physical evidence refers to all the tangible, visible touch points that our consumer will come across before they buy. Overall, I do believe that this product will sell well because its new product made from an existing product and Galaxy has a strong name on its own and the products that have been made from Galaxy have all been a success and are still marketable. References New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . 2011. New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . [ONLINE] Available at:http://www.galaxychocolate.co.uk/. [Accessed 29 November 2011]. About Mars | World Famous Company | Mars . 2011. About Mars | World Famous Company | Mars . [ONLINE] Available at: http://www.mars.com/global/about.aspx. [Accessed 29 November 2011] 7-Ps – Extended Marketing Mix – Booms and Bitner. 2011. 7-Ps – Extended Marketing Mix – Booms and Bitner. [ONLINE] Available at:http://www.valuebasedmanagement.net/methods_booms_bitner_7Ps.html. [Accessed 12 December 2011 Nestle Marketing Mix and SWOT . 2011. Nestle Marketing Mix and SWOT . [ONLINE] Available at: http://www.docstoc.com/docs/12163694/Nestle-Marketing-Mix-and-SWOT. [Accessed 12 December 2011]. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. 2011. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. [ONLINE] Available at:http://www.more.com/. [Accessed 12 December 2011]. How to Develop Your Distribution Channels | Marketing M.O.. 2011. How to Develop Your Distribution Channels | Marketing M.O.. [ONLINE] Available at:http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/. [Accessed 12 December 2011].

Standard & Poor’s

The course is appropriate for business and Nan-business majors. The course objectives are: To provide a basic understanding of core management tasks such as planning, controlling, leading and organizing, and to develop a similar understanding of organizational behavior at the individual, group and organizational levels. To develop a working vocabulary regarding these subjects and to become familiar with theories and concepts regarding them. To understand the application of course concepts to real world management and organizational behavior problems. LEARNING TOMES: The learning outcomes Of this course are as follows:You'll understand management and organizational behavior terminology and of the foundational concepts of thereof. You'll learn to diagnose and solve management problems, including but not limited to change management, leadership, and motivation. You'll gain knowledge of ethical issues often associated with organizational situations. You'll gain knowledge of global & cult ural differences in management and organizational behavior processes. TEXT & REQUIRED MATERIALS: 1 . Required Textbook: Jones & George, Contemporary Management Be with â€Å"Connect† access, University of Illinois BADLAND Edition, McGraw Hill.ISBN 9781259167645. Available at local bookstores. 2. Required Access to McGraw-Hill â€Å"Connect† software. This is bundled with new textbooks but can be purchased separately (if you have other access to a textbook). The internet site gives you the opportunity to purchase it directly from McGraw-Hill (this was about $60 in 2014) the first time you click on a Connect assignment. Details will be announced in the first class and on the course Compass site. 3. Required clicker. Available at ITS and the LLC of I bookstore. Either the original clicker or the clicker 2 will work for this class.NOTE: CLICKER REGISTRATION IS REQUIRED by Feb. 4, 2015. In order to credit you with points for clicker participation, we have to know your click er's Register by clicking the appropriate icon on the main page of the course Compass site. You must register your clicker on our Compass site even if you also registered it elsewhere. 4. Required Harvard Business School Change Management Simulation. Purchasing and registration instructions will be posted on Compass in mid-semester. Cost -? approve. $12. 5. Lecture notes can be downloaded from Compass site.They will be available before lecture in mime for printing if you wish. COURSE SCHEDULE: The planned schedule will be posted on Compass. Changes may be made to reflect the needs of the class. Any changes will be announced in class and/or on the course web site (Compass). It is the students' responsibility to stay aware of any changes made. Key dates: Exam 1: Tees Feb. 17, in class Exam 2: Thru Mar 19, in class ; Exam 31 Tees May 5, in class LEARNING APPROACH & HOMEWORK For this BAD 31 0 class, the activities (other than exams) are organized by weeks.In a typical week we will cover two chapters in class, and students will omelet different types of (typically online) homework related to the chapters. This can be done before or shortly after class. Each week readings will be assigned from the text. Read each chapter and use the Learners exercises to learn the material well. Then, do the interactive exercises for the chapter to gain additional familiarity with the chapter concepts. Homework activities will typically be due at 9:30 AM on Tuesday of the week after we cover the material. There is an extended deadline for assignments in the first week.Assignment due dates are on the Compass web site. 2 GRADING Your final grade in this class will be determined by your performance on: Max. Points Grading Component 1 . Learners Activities 18 chapters @ 9 points each, 2 lowest chapters grades dropped.. 2. Interactive Activities 18 chapters @ -16 points each, 2 lowest chapters grades dropped 3. Change Management Simulation AAA. Exam 1 (50 questions, mostly m/c & t/f but some fill-in) b. Exam 2 C. Exam 3 (M) Total Extra Credit Opportunities A. Optional Research Participation, up to 8 more studies @ 10 points each B. Clickers, participation in up to 20 classes @ 2 points per class. % afoot 144 7% 256 13% 100 500 25% 00% 2000 80 Final grades will be assigned based on the following point scale. A 1940+ 1860-1939=A 1800-1859 -A. 1740-1799 B+ 1660-1739=8 1600-1659 c 1540-1599 = C+ 1460-1539 -c 1400-1459 = c- D 1340-1399= D+ 1260-1339 -D 1200-1259 = D 1200 = F Grades will be accessible by password on IL Compass g. There are two exceptions: Grades for extra credit research studies will be maintained on the SONS system and will only be transferred to Compass after the last of the three exams.Grades for the Connect activities (interactive activities and Learners) transfer to Compass graybeard about 1 week after you turn in the assignment. For your security, grades will not be provided by phone or email. Because of the size of the class, grade breakpoints are fixed to maintain equity. Students with extenuating circumstances which require them to receive a certain grade or maintain a particular GAP (e. G. , graduation, loss of a scholarship, University probation or suspension, loss of a job offer, revocation of student Visa, etc. ) need to realize that they are responsible for working hard to achieve the needed class grade.Please ask for help if you see that you are falling short of the grade that you expect or need. We want students to succeed but you must know that we cannot make exceptions for individual students. Grades can be changed only if we have made an input or calculation error. It is important that you check your class grades and immediately notify us of any discrepancies. 3 Grading Components Learners Learners homework assignments are part of Connect, McGraw Hill's online learning platform. Learners is basically an â€Å"intelligent electronic flash card system. The system asks multiple choice, fill-in, and other quick ques tions.The â€Å"intelligence† is that if there is a topic you have difficulty with, the system ends to increase the number of questions so as to help you bring your knowledge up to par. The pedagogical purpose of these exercises is primarily to review the chapter concepts from lecture and your reading. We recommend you do the Learners activities for the chapter before the interactive exercises, as familiarity with the concepts will speed your work. Learners is treated as â€Å"mastery' exercises. The more cards you do, the higher your score gets until it says you have completed the exercise, whereupon you get full credit.The exercises are set so that McGraw-Hill estimates the average student can gain full credit with 30 minutes of work (and call us biased, but we are confident every IS of I student is above the average student in McGraw Hill's book). But, you can work on the activities for as long as needed to achieve the score you want. It should be possible for all student s who are willing to spend the time, to achieve scores near 100% on these exercises. Additionally, we drop your lowest two chapters' scores at the end of the semester. Learners gives no credit for late submissions. To start working with Learners, check the Compass site.If you have trouble gaining access, please contact McGraw-Hill first (phone # and web address on Compass). If McGraw Hill is unable to resolve the issue your next step is to contact your teaching assistant. Please put the Mcgraw Hill service ticket # in the email in case we need to coordinate with them. The Learners exercises are normally due at 9:AMA on the Tuesday of the week after the chapter was covered. Due dates will appear on Compass, and the Connect web site has calendar and grade functionality that lets you track when assignments are due and how you have done on them.Con next† Interactive Activities â€Å"Connect† homework assignments comprise one to three modest interactive exercises for each of the 18 chapters in the text Some of these are â€Å"drag and drop† exercises which amount to a matching game where you connect a specific situation with a chapter concept. Others are video exercises in which you answer several multiple choice questions that emphasize chapter concepts as you view the video, and then answer some concept check questions at the end. The pedagogical purpose of these exercises is to help you become familiar with applying the chapter concepts from lecture and our reading.We recommend you do the Learners activities for the chapter before the interactive exercises, as familiarity with the concepts will speed your work. These exercises are treated as â€Å"mastery/' exercises. That is, they are set up so all students can master the material. This is done by allowing you three tries at each exercise and taking only the highest score. You are also allowed to reference the textbook and notes as you work through the exercises. Students who are willing to spend the time should achieve scores near 100% on these exercises.Additionally, we drop your sweets two chapters' scores at the end of the semester. Each day you are late in submitting results in a 20% penalty. 4 To start working with the interactive activities, check the Compass site for an introduction. Tutorials are available. If you have trouble gaining access or working with the interactive exercises, please contact McGraw-Hill first (link on Compass). If McGraw Hill is unable to resolve the issue your next step is to contact your teaching assistant. Please put the McGraw-Hill service ticket # in the email in case we need to coordinate with them.The interactive exercises re normally due at 9:30 AM on the Tuesday of the week after the chapter was covered. Due dates will appear on Compass, and the Connect web site has calendar and grade functionality that lets you track when assignments are due and how you have scored. IMPORTANT: In order to be as fair as possible to everyone in the class, deadlines for interactive activities and Learners have to be enforced. Please DO NOT wait until the last minute. If you wait until the deadline, issues such as illness or problems with the University server might make it impossible for you to complete the assignments.Change Management Simulation (SMS) Near the end of the semester, all students will participate in a simulation of an organizational change initiative published through Harvard Business School publishing. The simulation challenges you to acquire support among your company's management for an innovative idea. The simulation plays like a game, and students have found it very engaging. We hope that you find that simulation not only interesting, but a powerful learning experience where you see the results of effective and ineffective application of course concepts.IMPORTANT: You will need to register and purchase the change management simulation through the Harvard web site before we start the simulation. Instruc tions will be posted on Compass, probably in early to mid April. Announcements about this will be made in class. Exams There are three exams in the course. Each exam covers the material from one of the three parts of the course and consists of approximately 50 questions. Most are multiple choice and true/false questions, but some are short fill-in (e. G. , definitions, identification of concepts). Material on the exam is drawn room the textbook, class lecture and other assigned materials.The exams are closed-book and are given in class at the regularly scheduled class time. Specific Exam Policies: ; Indicate your exam answers on both your exam copy and on your answer (bubble) sheet. Both are collected when you leave. Your bubble sheet answers are what we must use, but if for some reason it is lost or illegible we may refer to the exam copy. If you do not turn in an answer sheet or a marked exam copy, you normally cannot receive any credit for the exam. Plan on remaining in the class room for at least minutes during exam days.Bring a #2 pencil to class and use it to fill out the exam. Bring a photo ID to all exams as the size of the class requires that we check IDs. 5 Dictionaries and electronic devices (calculators, dictionaries and translators) are not permitted during exams, on the recommendation of the college deans. We will answer questions about word meanings that are not related to class concepts. Additional exam policies and procedures may be discussed in class. Conflict Exams ; Exams are taken only at the regularly scheduled time except when events beyond your control prevent you from doing so.The most common exceptions are for excused absences (e. G. , illness or injury, family emergency, university sanctioned events) and out of-town job interviews. Please ask if you have an unusual situation. With approved exceptions you are able to take the conflict exam which has the same format as the regular exam. You MUST notify us IN ADVANCE if you need to take the makeup/ conflict exam. Email to the course email (see Compass). Failure to do so (unless you are physically unable to email) will result in an automatic zero for the exam. Documentation is required to take the makeup/conflict exam.For illness, injury, or family emergency, please obtain an official excused absence letter from the Dean of Students Office. The Dean of Students office is at 300 Student Services Building, 61 0 East John, 333-0050. For other situations check with the professor regarding required documentation. Extra Credit There are two primary sources of extra credit: Participation points through using the clickers and participation in research studies that brings exposure to the research process. â€Å"Clicker† Participation Points We use â€Å"clickers† to make lectures more participative and engaging.