Tragic Flaws Of Othello Essay - 1081 Words

Jealousy and Gullibility: The Devastating Flaws of Othello â€Å"The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw.† – Aristotle The plot of William Shakespeares Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeares play being a more involved study of human nature and psychology. Othello is considered to be a prime example of Aristotelian drama. It focuses upon a very small cast of characters, one of the smallest used in Shakespeare. Also, it has few distractions from the main plot, and concentrates on just a few themes, like jealousy. In Shakespeares Othello, Othello is an†¦show more content†¦Shakespeare continues to portray Othello as a well-respected nobleman throughout his play, from beginning to end. Shakespeare also shows a soft side when he displays Othellos love and confidence in his wife Desdemona. Othello entrusts his wife to the care of another gentleman, as he must go off to war in Cyprus. The entrusted man and his wife happen to be his good friend Iago and his wife Emilia. His trustworthiness makes him a greatly respected person. Through nobility, respect, love, and trust, Othello is considered to be an honorable and commendable man. However, Othellos background is unsophisticated, and often affects his attitude. Othello is a person who is innocent and base in nature. He was influenced by the way his life was going on. The people around Othello also knew of his attitude. Iago is very quick to see this. In his first soliloquy, Iago says, quot;the Moor is of a free and open nature that thinks men honest that but seem to be so.quot; (1:3:55:442-443) Iago knew of Othellos weakness. Othellos innocence and baseness makes him susceptible to being undermined by people. Iago also reveals his plan to use the Moors gullibility against him. Othello is clearly a person who believes appearances versus reality. When Othello was told about an affair between Desdemona and Cassio, heShow MoreRelatedOthello Tragic Flaw1643 Words   |  7 PagesKapoor Professor Shapiro English 220.03 20 October 2017 It Is Othello’s Own Faults In Shakespeare’s Othello, Othello is a highly acclaimed general and because of his many achievements he has transcended stereotypes projected upon Moors in Venetian society. Desdemona and the nature of her affair, although it is false, is considered to be the root cause of Othello’s downfall and violent demise. Othello feels anxious about the racist nature engrained in Venetian society and eventually projects this mannerRead MoreThe Tragic Flaw Of Shakespeare s Othello1108 Words   |  5 Pages â€Å"Othello† tragedy, written by Williame Shakespeare, is an excellent example of Renaissance humanism. Tragedy is a drama or literary work in which the main character is brought to ruin or suffers extreme sorrow, especially as a consequence of a tragic flaw. Othello was brought down by a fatal fault jealousy in his character. Shakespeare s other great tragedies -- Hamlet, Macbeth and King Lear -- deal with issues that affect the well-being of entire nations, wh ereas Othello is a tragedy withRead MoreEssay about Tragic Flaws of Othello1137 Words   |  5 PagesJealousy and Gullibility: The Devastating Flaws of Othello By: Ryan Mongon The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw. Ââ€" Aristotle The plot of William Shakespeares Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeares play being a more involved study of human nature and psychology. Othello is considered to be a prime example ofRead MoreEssay The Tragedy of Othello1292 Words   |  6 PagesWilliam Shakespeare masterfully crafted Othello, the Moor of Venice as an Aristotelian tragedy play. The main protagonist of the play, Othello, is the perfect example of a tragic hero. Shakespeare was influenced by Aristotle’s concept of a tragic hero and used Aristotle’s principles to create Othello. William Shakespeare attempted to create an Aristotelian tragedy play with a tragic hero and succeeded in Othello, the Moor of Venice by weaving in pity and fear into each line and action. The powerRead MoreConventions of a Shakespeare Tragedy1189 Words   |  5 Pagesare tragic hero with a tragic flaw, anti-hero, tragic fall, fate, and supernatural. A convention is something in Shakespeare that has a certain effect. The tragic hero always has a tragic flaw. A tragic hero cannot be a hero unless he has a tragic flaw. The tragic flaw brings the downfall of the hero. Othello is the tragic hero, because Othello is a character of nobility. He is good at the beginning but at the end he starts to become evil. ‘‘Othello’s downfall is jealousy (Othello’s Tragic Flaw)Read MoreA Comparative of Shakespeares Othello and Oedipus Rex1511 Words   |  6 PagesShakespeare’s Othello and Oedipus Rex In Shakespeare’s work Othello: The Moor of Venice, Othello’s over trusting nature was revealed when his trust in false accusations about his wife Desdemona’s unfaithfulness causes him to kill her and himself, conveying Othello as a tragic hero. Oedipus, the main character in Oedipus Rex, is characterized as a tragic hero when he tries to run away from his fate and finds out that the cause of his fate was his attempt to escape it. Oedipus Rex and Othello share a commonRead MoreThe Tragic Tragedy Of William Shakespeare s Othello1523 Words   |  7 Pagesdefinition fits perfectly with William Shakespeare epic play, Othello. The famous Shakespeare play is about the downfall of a Moorish general who expresses jealousy and murder. Othello was an amazing general for the Venice army, but his downfall cost him everything he loved so dearly. He killed his own wife because he believes Iago’s lies about her cheating on him. His beliefs in Iago cost him everything th at is precious to him. Othello can be seen as a great tragedy, and the play filled Aristotle’sRead MoreThe Mirror Of Weaknesses Of Shakespeare s Othello Essay1483 Words   |  6 PagesWeaknesses Humans are contradictions, which good and evil nature both exists. The grand tragic play Othello written by Shakespeare illustrates the contradictions in human natures through the display of tragic falls of various characters such as Othello, Iago, and Roderigo. Othello, the protagonist of the play, fell in love with the daughter of a nobleman, Desdemona. However, this relationship is soon broken up because Othello believed the accusation from Iago, Othello’s subordinate, towards Desdemona forRead MoreOthello As A Tragic Hero872 Words   |  4 Pagesof Venice, Othello is transformed into a crazy, senseless man. William Shakespeare uses the idea of a tragic hero in almost all of his dramas. A tragic hero can be described as a person of high status who is neither completely good nor completely evil, possesses a tragic flaw, and leaves this flaw to be the reason for his/her downfall. Othello believes he can trust one of his soldiers, Iago, who is determined to seek revenge on Ot hello for not promoting him to be a lieutenant. Othellorsquo;s temperRead MoreOthello: The Tragic Hero in Shakespeares Play1219 Words   |  5 PagesA tragic hero is a noble and virtuous character in a dramatic tragedy, destined for downfall, suffering and defeat. The character has a fatal flaw, with combined external forces brings on a tragedy. In William Shakespeare’s play, Othello, it is a play of revenge, anger, jealousy, heartbreak and remorse. Set in the streets of Venice and Cyprus, Othello is the general of the Venetian army, and chose Cassio to be his lieutenant, with Iago who was appointed to Othello’s ancient was very angry about

Business Plan - 1500 Words

Quicker Liquor, LLC Business Plan Auburn, AL Table of Contents I. Table of contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 II. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....3 III. General Company Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....4 IV. Products and Services†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 V. Marketing Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6-7 VI. Operational Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 VII. Management and Organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...9 VIII. Startup Expenses a nd Capitalization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 II. Executive Summary It’s Friday on The Plains and classes have just let out for the weekend. Everyone is ready to start partying, whether it is at the fraternity house, pool, or in the comfort of your living room. The beer is cold in the fridge and ready for†¦show more content†¦I will also use the internet to find surveys of the highest selling alcoholic beverages. The size of my market is approximately all alcoholic consuming adults in the Auburn community. My goal is to eventually gain 30% of the market. The demand in the alcohol sales market is high due to the Auburn being a college town. The alcohol sales market trends are very stable. Entry barriers include capital costs of buildings and operational costs of rising gas prices. There are also regulations that possibly could hinder the opening of my business. Government regulation and law changes could possibly significantly affect my business. Technological changes would have no real effect on my business due to the fact that technology could not make convenience any easier to achieve. Changes in the economy normally do not affect alcohol sales but could possibly have effects on the delivery side of the business due to the markup in prices. The target cliental is alcohol consuming individuals of all legal ages and income levels. Prices will be fair but also profitable. The business’s promotional strategy will be through local radio and television. The grand opening will include discounts on certain products and on all deliveries. This will hopefully lead to the most important part of my strategy, which is word of mouth. The company’s logo will be classy and vintageShow MoreRelatedBusiness Plan For A Business Essay1708 Words   |  7 Pagesbrand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan. What to Include in Your Business Plan Your businessRead MoreBusiness Plan For A New Venture1355 Words   |  6 PagesA business plan can be used for beginning a new business, to create a more profitable business or for consideration of new services and ideas. A business plan is a written document that gives details on a business idea or venture and present the outlook of the business over a number of years. This plan will guide the business project management and operations, assist in vital decisions and measure performance. There are many types of business plans and not one of them is considered a universal planRead MoreEssay about Creating a Business Plan1119 Words   |  5 Pagesyou must have guidelines, so to speak, to know where you are heading in the future. That is why before you can start a business you need to draw up a detailed business plan. Business plans are considered blueprints. A business plan is what is needed to get your business off the ground and to attract potential investors. A business plan is way to show that you are in the business to make money. Introduce the company and the product/service idea for the new venture. Triple S Night Club is a new companyRead MoreBusiness Plan For An Casual Dining Mexican Restaurant1804 Words   |  8 PagesThe critical analysis essay is based on the business plan of an upcoming casual dining Mexican restaurant in an upmarket locality of Benowa Gardens, Gold Coast, Queensland. The restaurant is called Burrito Bar, which specialises in modern Mexican food along with alcoholic drinks and operates on a franchising model. The business plan was made by one Mr.Paddu for the purpose of procuring a bank loan/private funding to kick-start the project. The business plan follows the general format used in the restaurant/hospitalityRead MoreRenee Business Plan5082 Words   |  21 PagesBusiness Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essaysRead MoreBusiness Plan For A Business1546 Words   |  7 Pagesenterprise, especially a business, usually with considerable initiative or risk†. They are usually characterized as people with greatly valued self-reliance, with high optimism and people who who strive for distinction through excellence. I am interested in starting my own basketball business and becoming an entrepreneur. In order to start a business I need a business plan. From research, I have learned that my business plan needs to have an executive summary, identification of my business, financial recordsRead MoreBusiness Plan For A Business840 Words   |  4 Pagesâ€Å"Business plans are statement of a business goals, reason they are attainable and plans on meeting it’ (FoxBuisness, 2013). A business plan maps the course and gives a detail plan on how these goals are achievable. It is also important to establish a solid business plan for funding. Some small business use venture capital, bank loans, personal funds, and private investors as sources of funding. The business plan must therefore, sell investors. A well-written convincing business plan can buy investorsRead MoreBusiness Plan1439 Words   |  6 PagesBusiness Plan What is Blueberry Nights? Type: bar and restaurant for young people Category: II. class Service method: plate service Menu type: A’la Carte Opening hours: Sunday to Wednesday 10:00-22:00 Thursday to Saturday 13:00-05:00 No day off Target market: students, tourists and residents Location: Budapest, Margit kà ¶rà ºt Few steps from Margaret Island Easy to reach by tram Seating capacity: 120 (80+40) 1st floor: kitchen area, 80 seated restaurant, bar, armchairsRead Morebusiness plan5494 Words   |  22 Pagesbecause we as a young generation that want to open new shop sold the â€Å"Keropok Leko†. OBJECTIVE OF THE ORGANIZATION Every business opportunity begins with the existence of various customers needs and wants for particular product or service. A need is something that is basic in life such as food, clothes and shelter. Therefore, our companies take these advantages and venture a business based on food industries. Our main activity is to manufacture keropok lekor that is made from fish paste, flour, and saltsRead MoreBusiness Plan For A Business1866 Words   |  8 Pages Business Plan Buiness model in theory and practice according to Wikipedia is used for a broad range of informal and forma l descriptions to represent the core aspects of a business, including the purposes of that business, its process, target customers, of ferings, strategies , infrastructure, organizational structures, trading practice, and operational processes and policies . Below, we would look at two kinds of business model (franchise and tradition al business) , their pros and cons, o r their

The Lottery By Shirley Jackson - 925 Words

In â€Å"The Lottery†, written by Shirley Jackson, Jackson uses the third person objective point of view to narrate the story of a small unnamed town – presumably during the early Twentieth century – that practices a dark event annually. True to the fly-on-the-wall description of third person, the narrator of the story details the events unfolding from an objective and unbiased point of view, almost as if he or she is watching the entire scene from the outside. Jacksons’ choice of narration is an effective method to keep the reader oblivious from the truth behind this dark event. The narrator only gives small hinted details to what â€Å"The Lottery† really is leaving the most significant and unsettling detail until the end, that the â€Å"winner† of the Lottery is stoned to death by the other villagers. The narration style is almost identical to that of a bored reporter which counterparts the apathy of the townspeople, through the unprejudic ed narrative voice, the dark an effect of uncertainty grows while the twisted ending of the story remains a surprise to the reader. Throughout the story, any knowledge of the event is only publicized to the reader through the characters’ actions and words. While most of the citizens express their impatience since it interferes with their daily routine, others have anxious or uncertain feelings regarding the event, giving the reader their first glimpse to the dark nature of the town lottery. The entirety of the story remains vague, while the peopleShow MoreRelatedThe Lottery, By Shirley Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tra dition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Pagessucceed but many fail just like the main character Tessie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be conducted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. TessieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually a ffiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson8 11 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery By Shirley Jackson934 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery by Shirley Jackson799 Words   |  4 Pagesthe mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time ofRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husband

Commentary on Old Majors Speech Essay - 879 Words

Commentary on Old Majors Speech Old Majors speech was directed to the animals. It was about over throwing the man and the animals should take over. It was all a rebellion. In this short essay I will describe the persuasive techniques used by Old Major to persuade his fellow animals to follow his dreams. I will include quotes and other important features used by Orwell. The main part of his speech is on his dream. Old Major the Middle White Boar chooses the place and the time to make his speech very carefully. From this we can infer that he has taken his time to analyse successful techniques employed by other famous speakers from the past. In addition Old Major has a title and that is he†¦show more content†¦Comrades are Old Majors main word in the speech to attract the audience to him. Before he starts the speech on his dream he does an intro on his and says he will die soon. He convinces the audience that they understand his concerns and that the animals and him share interests in common and one of the interests Orwell states is that our lives are miserable, laborious and short. The point of this line is that Old Major is trying to tell the animals everyone dies and that it is nature. In addition he establishes his expertise or personal experience to convince his fellow creatures that the farm will be able to support a dozen horses, twenty cows, hundreds of sheep. This is also an example of using the list of 3 on a rhetorical device. Another well thought of persuasive technique is that Orwell makes Old Major use repetition when he says the seven commandments No animal must ever live in a house, No animal must ever sleep in a bed, No animal must ever wear clothes, No animal must ever drink alcohol, No animal must ever smoke tobacco. Old majors employs a lot of rhetorical questions that he answers afterward one of them was about a fellow animal called Clover here is the rhetorical question where areShow MoreRelatedEssay on Popular Mechanics Analysis: The Need for Good Communication778 Words   |  4 Pagesthe traitor animals in front of the farm and when they had finished their confession the dogs promptly tore their throats out (84). Old Majors speech strongly advised, Remove man from the scene and the root of hunger and overwork is abolished for ever (7). He also informed them that, All men are enemies. All animals are comrades (10). Old Majors speech was taken very seriously; so seriously that the animals ev entually did what he had told them to do. The rebellion didnt give them exactly

Kinh Do Bakery Free Essays

string(37) " and development of the corporation\." Executive summary This report was aimed at analyzing current issues in the organizational environment of KDC and providing recommendation for the company to improve its performance regarding environment. The analysis focuses on the external environment of KDC. Overall, KDC has a quite favorable external environment to a certain extent to make out the most of it. We will write a custom essay sample on Kinh Do Bakery or any similar topic only for you Order Now However, each of the factors in its external environment have good and bad effects on its outcome, realizing and understanding all of which can help the corporation to exploit the most from the environment and avoid mistakes reducing its achievements. External environment is divided into general and specific factors. In the general environment, economics is enduring massive fluctuations, making customers cut down expenditure and turn to economically efficient products. The political condition in Vietnam is stable, appropriating for applying in a long time. Whereas, the life styles of people are under a considerable change, they adopt time- saving meals, which is an opportunity for instant foods of KDC. Nevertheless, the instant foods are also proved not to be so good for health. Finally, beside a potential domestic market, which possesses an ideal population structure, as Vietnam joined in WTO, it comes a chance of extending KDC’s market into the world. In the specific environment, because of the significant drop in people’s income comparing to real value of commodity, the purchasing power of customers decreases. The widespread of fake and low quality goods turns out to be an opportunity for KDC as people trust in established organizations. Regard the potentiality of confectionery industry development in Vietnam, it is easy to understand the vast number of KDC’s rivalries in the market, and despite the leading role of KDC, the others have their own considerably outstanding strengths. KDC has a wide variety of suppliers both from domestic and abroad, which bring not only benefits but also disadvantages due to the differences in price and the distance to deliver. Finally, pressure groups always react in case of wrongdoings. With a view to solve the problems and exploit the market, KDC should cut down the price, diversify the products, build development and extend plans. They also should consider more about the responsiveness to the consumers and society I. Introduction KD is a big corporation which is the combination of many subsidiaries and each of which has the specialized production. However, when it comes to the brand name of KDC, people often associate it with the confectionary production, which is under implement of Kinh Do Bakery. Established in 1993, after 19 years of development, this company has become the leading one in the food industry. KDC is considered to be one of the well-known joint- stock company which is not only dominating in the market of Vietnam but also expanding to the international scope. In the recent years, though the economic recession has put a lot of pressure on the well-being of many companies, KDC still has the good performance and even make the incredibly high profit in the stock market of Vietnam. The annual report of KDC reveals that in 2011, the revenue increased by 32% and on average every SBU achieved the growth level of 2 digits. As food processing is the main production activities and also the base for the development of the whole group, the annual turnover from this section strikingly accounts for nearly 90% of the total revenue for the corporation. The customer that KDC targets at is the Vietnamese one especially children because normally, the confectionary good is more preferred by this group than the adults. Therefore, what the company is producing and providing to the market is of various kinds including candies, cakes, soft drinks, ice cream and other product made from milk. In addition, they have the desire for bringing their products to the world market to consolidate their position and get more profit. No matter what strategic goal that KDC aims at, they always consistently follow the mission of the company which providing customers with the safe, delicious and nutritious products and trying to meet the changing their needs to fulfill the dream of making life better day by day. By that way, KDC can maintain its long-established reputation in the food industry as well as sustainable and non-stop development in the future. II. External environment analysis of KDC 1. General environment like any other organizations KDC is affected by its general environment which includes economic, political , sociocultural, demographic, technological and global conditions. 2. 1 Economic conditions Recently, Vietnam’s economy has been undergoing massive fluctuations which have affected almost companies including KDC. First of all, the years ranging from 2008 up until now, the issues of escalating inflation and high interest rate have posed numerous threats to businesses (Tu 2011). It is undoubted that those components of the economy have changed spending behaviors of customers, who may cut down their expenditures on luxuries as well as become more critical about what to buy and how much to buy. This may be a real challenge for KDC since the corporation is well known for high quality and costly products. 2. 2 Political/ legal conditions There is no doubt that political and legal situation of each nation always exerts profound effects on its business performance. In terms of politics, it is widely accepted that political environment in Vietnam is relatively stable, which gives KDC an opportunity to apply its development policies in a longer time frame without having to follow various political institutions. Concerning legal aspect, Vietnam Government provides and enforces Business Law by which an organization operates. For instance, in May1st, 2012 the Tuotre. vn reported that Vietnam Government passed through the Law which required higher minimum salary. Consequently, KDC had to spend more on salary for its employees. Hence, legal environment in Vietnam not only brings about advantages to a confectionary producing firm like KD but also creates barriers to the expansion and development of the corporation. You read "Kinh Do Bakery" in category "Essay examples" 2. 3 Sociocultural conditions In recent years, Vietnam’s society and cultures have been experiencing considerable changes, which brings about the change in consumers’ life styles. One of which is adopting time saving meals instead of traditional ones, which is beneficial for instant foods industry- the major of KDC. This can be regarded as a big opportunity for all the businesses which manufacture instant food like KDC. Meanwhile, there is also another dominant trend in today’s society which to some extent may affect KDC. That is the shift in the Vietnamese perception in the importance of health in their lives. Thus, it is trendy now that more and more people put much emphasis on food hygene and safety when making choices of food. It means that they are tending to consume the products which are rooted in long-established and well-known brands. This is undeniably an obvious advantage to KDC which is by far top-of-mind company in Vietnam food industry. However, it is also posing challenges for KDC considering the confectionary sector. It is universally known that the products such as candies, cream cakes and so on are among the major causes of obesism, which may lead to cardiovascular diseases and other serious problems (Bang 2011). As a result, people in modern culture with educational improvements have been gradually changing their tastes to adjust to products which contain low fat and cholesterol intake. This would be a big issue for KDC which operates in the field of manufacturing products with high volume of sugar, milk and butter. This is a big challenge for KDC to innovate the ingredients in its products to meet these new requirements from its customers. 2. 4 Demographic conditions As reported in the CIA World Factbook in 2011, Vietnam has an ideal population structure, consisting of more than 90% of youth and mature people within working age. This has contributed to creating a vibrant and potential market for KDC in private and food industry in general. Moreover, this striking pattern in age structure of the country also brings about a significant benefit for KDC, which does business in food manufacturing sector with high demand for labors. 2. 5 Technological conditions It is obvious that technology is a very active element filled with numerous opportunities and threats to enterprises. First of all, as widely accepted, the introduction of modern technology helps simplify a variety of complicated and time-consuming manufacturing processes, contributing to optimizing efficiency and improving profits for many firms. However, in Vietnam, it seems to be an immense challenge since there is a shortage of qualified staffs to meet the new requirements of knowledge economy such in-depth understanding of advancements in science and technology. In addition, our country also ranks behind many other countries in the world in the field of technological applications as well as transferring. According to the Report of the World Economic Forum (WEF) published in recent years concerning technology indicators, the order of our country is 92 out of 117 hile that of Thailand is 43. Hence, it can be concluded that this would an immense challenge for KDC to cope with technological issues today given the explosion of newly emerging technologies, which has and has been making existing ones become quickly obsolete and need innovating much more frequently than ever. 2. 6 Global conditions As reported in the VTC news, Vietnam has officially become a member of the World Trade Organization-WTO. This has marked an important turning point in the country’s development in all aspects. In terms of economy, joining the WTO has given domestic enterprises an opportunity to integrate into the global economy, expanding their scope of market. Nevertheless, it may also pose threats to many firms as it would attract more and more foreign investment into the country, creating harsh competition in domestic economy. KDC may also be put under this threat unless it could reinforce its outstanding position in customers’ mind. In addition, the opening of the country’s economy to the global one also means that our economy will be influenced by fluctuations in other economies. In recent years, the whole world has been suffering a long period of economic downturn, which has resulted in a dramatic decrease in purchasing power even in developed countries. Thus, not only KDC but also numerous enterprises all over the world would have to address this problem to gain an outstanding position in the gloomy picture of global economy. 2. Specific environment 3. 7 Customer According to Stephen P. Robbins and Mary Coulter, the specific environment is the external factors directly affecting managers’ decisions and actions and is of the most relevant components to the achievement of the organization’s goals (Robbins2009, p. 8). As specific environment is unique to each organization, it is worth analyzing the specific environment of KDC to find out its opportunities and threats. Customers seem to be first mentioned as an organization’s existence is for their demands. Consequently, this is the objective that organizations have to satisfy initially. Na turally, customers always want to buy goods at the lowest price and highest quality, which pushes organizations to race in the field of price and product’s quality pressure. It is quite challenging in the case of price pressure as the price of inputs is increasing faster over time whereas the income and purchasing power of consumers are limited. According to the Vietnam economic forum, in 2009, GDP of Vietnam decreased by 51 years in comparison with Indonesia, 95 years with Thailand and 158 years in comparison with Singapore (Le Khac 2012). In the article titled â€Å"Moi lo lon: gia ca tang cao thu nhap tang cham† (2007), the author also mentioned about the alarmingly increasing trend of necessary goods including food, which had strong negative impacts on the living standard of people with low income. Despite the increase of production cost, organizations still have to maintain their quality of goods because without it, consumers will reduce their purchase. Especially in the context of fake goods and low quality goods widely spread in the market, the challenge that KDC has to face is not easy. The article â€Å" sua kem chat luong, banh keo qua ‘dat’ tran lan† (2005) reveals that market control forces discovering successively increasingly cases of producing and delivering fake and low quality goods, included products faking KDC’s, which absolutely negatively affects the prestige of the company. However, the number of consumers trusting in KDC and buying its products always ranks first in comparison with other domestic confectionery companies, showing the advantage of it over the rivals, the total revenue of 4 other largest companies in term of confectionery which are Hai Ha, Huu Nghi, Biscafun and QNS is only equal to 73% of KDC’s (2012). One more problem that the company itself realized is that the bird flu, which affects the quality and price of eggs_ the major ingredients in making KDC’s products, raised the cost of production and reduced the sale of the products (2012). . 8 Competitors Although KDC is the largest confectionery company in Vietnam, it does not mean that it can eternally maintain the current position without caring about other less successful companies and other kinds of competitors. The main current rivalries of KDC are Hai Ha, Huu Nghi, Biscafun and QNS. While KDC focused on the high and medium grade products, others tend to pursue producin g the common grade products. And whereas KDC is the leader in the market share of moon cake, AFC and sweet biscuit, those 4 companies also ave their strong positions in other products: BBC lead in candy market, HHC lead in chew and Jelly market, Huu Nghi well-known for Tet jam and industrial salty bread, which also bring them great profit and still tremendously potential to exploit (2012), from the research, we realize that although the way KDC is following is highly profitable and still grow fast, it may be rather risky when the income of consumers is low and they cannot afford its products in the future, in that case, they can turn to other brands. It also exists the case of consumers changing their tastes, and demand more the products that KDC does not focus to, which can reduce sharply its sale revenue. Additionally, the confectionery industry is one of the most potential industries in Vietnam ( from 2008 to 2012 the production of confectionery increases by 114. 7% per year despite the depression  (2007), so the chance of new entrants coming to it and take parts of KDC market share is of high likelihood 3. 9 Suppliers Regardless of however potential the market is, without suppliers, a company cannot perform anything. Suppliers, defined as who provide not only materials and equipment but also financial and labor resource, play a crucial role on the well-being of companies. In the case of KDC, the suppliers of raw materials are determined by its vision and mission. As the quality of products is what factory puts the most emphasis on, KDC has a tendency to coordinating with the partners of high prestige supplying high quality and clearly-rooted materials. The main inputs such as sugar, eggs, flour, admixtures are taken from the domestic market while milk powder and chocolate are from the global one, particularly, France, Thailand, Australia, and New Zealand. It can be acknowledged as an opportunity of KDC because the materials in the internal market are always available and it just has to deal with negligible carrying cost. Whereas, the wider spread of supplier network over the world market enables KDC to be flexible in ensuring the inputs for production. Along with the opportunities, suppliers also pose a lot of threats to the company in different ways, the first of which is through prices. As announced in the annual report of KDC in 2011, due to the inflation, the firm suffers from dramatically increasing and unstable prices of material together with the rises in salary and utilities expense, which leads to a significant drop in total revenue of KDC. Moreover, as KDC imports some materials from the external market, they are the price takers. Therefore, they will encounter some problems because of the fluctuations in the world prices. Back to the domestic market, the changing prices of inputs, especially sugar is really a pending issue. Not only KDC but also many confectionery producing corporations also get exhausted with the discrepancy between the sugar price at the beginning and the end of the harvest. While the price of confectionery does not change by 10 % per year, the sugar price fluctuates by nearly 30% (Hung, cited in thesaigontimes. vn, 2012) What is more, company effectiveness of performance is reduced significantly by supply chain disruption especially in global sourcing. Rob Handfield (2011, p3) points out that the delay in supplying can cut down shareholder value by as much as 10% or even worse in ‘time-sensitive† environments where early market introduction is critical to success. KDC also gets part of its inputs from the external market through shipping so it is impossible to avoid the risk of supply chain disruption, which means a great deal of time and money wasted. 3. 10 Pressure groups. One more factor that a firm often has to bear in mind derives from pressure groups, which are the ones attempting to influence the actions of organization. Every organization has its own pressure groups and as for KDC, the 2 groups that have the role in regulating KDC’s performances are Environmental Protection Group and Customer Right Protection Group. The EPG takes investigation of the treatment to wastes from production activities of KDC to determine whether it does harm to environment or not. If there is any problem, they will reflect it through the medium to force the company to correct it or make some compensation. The CRPG monitors the action of KDC from the step of taking inputs to processing and packaging to ensure it is safe to the health of customers. As the social attitudes change so does the power of pressure groups. In 2008, KDC had been blamed for using milk powder that contains melamine- one toxic substance- to produce cakes. Under the pressure of media, KDC had to carry out a careful test to make sure that the production was absolutely reliable. ( Thao, cited in baomoi. com,2008) | | | | | III. Recommendations In term of specific environment, as confectionery demand is rather elastic due to its enormous number of close substitutes, the lower the price is, the higher the demand is, especially in these dark days of the economy. Hence, it is obvious that KDC should take a set of actions in terms of price to motivate consumers to purchase more such as reducing the price of products, or giving promotions when they buy a certain large amount. Such programs will not only raise the company’s revenue but also make its reputation much more well-known. The marketing work also should be taken into consideration since the current advertising campaign of KDC is not of high effectiveness. Thus to make the quality of its products known and then highly regarded by people, it should promote advertising and marketing strategy. As regard competition, to be more competitive to best exploit the market, it is thought that KDC should research and build development plans, diversifying its products and expanding to other markets, this will both helps KDC to avoid the case of lower revenue due to the change of consumers’ taste and bring about enormously larger revenue if successful. For the suppliers, the careful analysis over opportunities and threats that supplier chains bring about gives the implications for the company to direct its actions. As for KDC, to minimize the negative impacts of suppliers, it has to face 2 ill-minded questions. The first one is how to reduce the purchasing prices of inputs. To enjoy the low-cost sourcing, it is advised that KDC should make a periodical purchase with extreme amount of materials. By that way, KDC is benefit from the great negotiation power over its partners about the prices. Another question is how to manage the risks from tardy delivery progress. According to Handfield, the most critical action is to develop the supplies chain strategies to detect the problems, assess the negative impacts and also mitigate them. In the case of KDC, they should sign the strict contracts with its partners, forcing them to adhere to the contracts to ensure about the delivery progress. Moreover, it is better for KDC to make plans of frequently checking the materials left to be active in ensuring the inputs for manufacturing. Besides suppliers, KDC should pay attention to the pressure groups. The only way to get out of the impacts of them is doing things right. In particular, KDC is encouraged to give priority to the customer rights by providing the safe goods to consumers with appropriate prices. Moreover, it is necessary to develop a business plan of manufacturing parallel with protecting environment. It is the way KDC performs its social responsibility. Turning to external forces in the general environment, there is no denying that KDC should take these components into thorough consideration. Concerning opportunities, the firm should understand and take advantage of them to reinforce its competitive advantage over other competitors. For instance, in terms of demography, Vietnam seems to be a dynamic and potential market for confectionary products. Therefore, KDC should seek the ways to expand their scope of production as well as diversifying their items to meet new requirements from different customers. Turning to the issues that are generated by the general environment, the firm should stay alert and pay more attention to them if it does not want to be put under serious losses. Specifically, it is obvious that KDC should take into account the fluctuations in the open market as well as changes in the Government rules and regulations to respond quickly and make appropriate adjustments for its strategic management. IV. Conclusion To sum up, it is concluded with no doubt that KDC is doing an extremely good business, which brings about a strikingly high economic profit and also gets the KD’s brand name familiar with the customers in the domestic market as well as the global one. To attain this achievement, beside some internal factors of the company such as the good manager, skillful employees or great capital, the external environment of KDC also makes a significant contribution. The general factor, which include economic, demographic, technological, social, cultural, political/legal, global, though do not have the direct impacts on the performance of KDC, they still serve as the frame to set the standard for all business activities. On the contrary, KDC is influenced by four specific elements namely customers, suppliers, competitors and pressure groups. They act as the determinants of the success or failure of KDC. Hence, it is required for KDC to carefully understand the opportunities as well as threats that these factors pose on the company to have the right direction for development in the future. REFERENCE ‘Danh sach nha cung c? p nguyen li? u cho Kinh Do. ’ 2011 [online] Available at URL : . http://www. tuhaoviet. vn/index. php/tin-tuc/tieu-diem/199-dac-diem-cua-nganh-banh-keo-viet-nam#. ULFf_4c2aIU. KDC (Accessed on November 24,2012) Hung, 2012, ‘ Nien v? mia du? ng 2012/13 : cu? c chi? n gia c? ’ [online] Available at URL : http://www. thesaigontimes. vn/Home/kinhdoanh/dautu/84914/Nien-vu-mia-duong-2012/13-Cuoc-chien-gia-ca. html. ( Accessed on November 24, 2012) Thao, 2008, ‘ Kinh Do: s? a nguyen li? u khong ch? a melamine’ [online] Available at URL : http://www. baomoi. om/Kinh-Do-sua-nguyen-lieu-khong-chua-melamine/82/2048232. epi ( Accessed on November 25, 2012) Rob Handfield, 2011, ‘Reducing the impact of disruptions to supply chain’ Bang 2011, ‘11 sai l? m d? n d? n beo phi’ [online] Available at URL: http://www. eva. vn/suc-khoe/11-sai-lam-dan-den-beo-phi-c131a64320. html (Accessed on November 24 2012) CIA World Factbook 2012, ‘Vietnam Demographics profile 2012’. [online] Available at URL: http://www. indexmundi. com/vietnam/demographics_profile. html ( Accessed on November 25 2012) Dung 2012, ‘Ngh? d? nh s? 31/2012/ND-CP c? a Chinh ph? : Quy d? h m? c luong t? i thi? u chung’. [online] Available at URL: http://vanban. chinhphu. vn/portal/page/portal/chinhphu/hethongvanban? class_id=1_page=1mode=detaildocument_id=157436 (Accessed on November 2012) Khoi 2007, ‘Gia nh? p WTO: Ngay l? ch s? c? a Vi? t Nam’. [online]Available at URL: http://vtc. vn/10-12223/quoc-te/tin-tuc/gia-nhap-wto-ngay-lich-su-cua-viet-nam. htm (Accessed on November 25 2012) Tu 2011, ‘L? m phat va lai su? t tin d? ng’. [online]Available at URL: http://www. baomoi. com/Home/TaiChinh/doanhnhansaigon. vn/Lam-phat-va-lai-suat-tin-dung/7280942. pi (Accessed on November 25, 2012) ‘ Moi lo lon : gia ca tang cao thu nhap tang cham† [online] Available at URL : http://vietbao. vn/Kinh-te/Gia-ca-tang-cao-thu-nhap-tang-cham-Moi-lo-lon/55145690/88/ (Accessed on November 23, 2012) ‘Noi va lam: thu nhap vietnam gia ca quoc te’ [online] Available at URL  : http://vef. vn/2012-04-01-noi-va-lam-thu-nhap-viet-nam-gia-ca-quoc-te (Accessed on November 23, 2012) ‘Sua kem chat luong, banh keo qua ‘dat’ tran lan’ [ online] Available at URL: http://vietbao. vn/Kinh-te/Sua-kem-chat-luong-banh-keo-qua-dat-tran-lan/20438509/87/ (Accessed on November 22, 2012) So sanh cac doanh nghiep banh keo hang dau vietnam’ [online] Available at URL: http://gafin. vn/20120701021441520p0c36/so-sanh-cac-doanh-nghiep-banh-keo-hang-dau-viet-nam. htm (Accessed on November 23, 2012) ‘Banh keo kinh do/ gioi thieu’ [online] Available at URL: http://www. vinacorp. vn/stock/hose-kdc/banh-keo-kinh-do/gioi-thieu (Accessed on November 19, 2012) ‘Vietnam- thi truong banh keo tiem nang’ [online] Available at UR L: http://www. baomoi. com/Viet-Nam–thi-truong-banh-keo-tiem-nang/50/3279233. epi ( Accessed on November 22, 2012) How to cite Kinh Do Bakery, Essay examples

Power Industry in India

Question: Discuss about thePower Industry in India. Answer: Introduction Research topic: An investigation into power generation within India. What is the future direction that this industry will take? What are the cost and the benefits of this strategy? The power generation industry is one of the critical components that support the economic growth of India and the welfare of the nation. The research work will focus on the power generation sector in India and the future direction of the industry will be discussed. The strategies used by the industry will also be highlighted to understand the cost and the benefits of the strategies. Aims and Objectives The aim of the project is to analyse the future direction that the power generation industry in India will incorporate in order to increase the productivity. The objectives of the study that will be studied are as follows: To critically analyse the power generation sector in India To evaluate the strategies and the future direction of the industry To understand the cost and the benefits of the strategies that the industry implements Research Questions What is the current position of the power generation sector in India? What are the strategies and the future direction undertaken by the industry? What are the cost and benefits of the strategies that are used by the industries? Research Hypothesis H0: The strategies have a negative impact on the growth of the power generation sector of India. H1: The strategies have a positive impact on the growth of the power generation sector in India. Literature Review The demand for electricity has been rapidly increasing which causes the Indian power sector to adopt significant changes that supports the redefining process of the industry. The demand for the consumption of electricity increases due to the sustained economic growth of India. The industries in the Indian power generation sector use certain strategies that help the industries to increase the productivity and the output of electricity in order to meet the demand of the economy[1]. Power Generation Strategy of India The strategy of the power generation industry in India is to encourage the develop the renewable sources of energy by using the incentives offered by the federal and the state government of the nation. The industries further encourage the incentives that involve the use of nuclear energy and promotion of windfarms such as Muppandal and solar energy[2]. The Integrated Energy Policy Report 2006 provides a long-term energy policy that helps the organisation to achieve policy guidance on the growth of the energy sector. According to the researcher, the adverse fall in the price of oil due to the booming production of the shale oil has resulted the energy policies to move towards in the favour of the crude oil or the natural gas[3]. Taking the advantage of the scenario, it is important for the industries of the power generation sector to implement effective strategies that helps to increase the productivity and utilise the market scenario to the maximum extent. Role of Indian Government in the Industry The government of India plays a very vital role in the economy to help the power generation companies to achieve a sustainable position and meet the demand of the nation. The Ministry of Power governs a major portin of the power sector. The power generation sector is divided into three main parts namely generation, transmission and distribution[4]. The NTPC, DVC and the NPCI are the important perspectives of the industry. The energy plant administrators and the experts help the government of India to understand the demand in the economy and build strategies and policies accordingly[5]. The government therefore is important in maintaining the sustainability of the power generation industry. Prevailing Strategies and Policies of Power Industry The strategies and the policies that support the power industry in achieving the objectives of the companies are low pricing strategy, transmission strategy, distribution policies, conservation policies and financing strategies[6]. These strategies and policies help the industries to flourish and grow further in future. Methodology In order to carry out the research work, the researcher will use the various tools and techniques to achieve the desired outcome of the research. For this particular study, the researcher will use the interpretivism research philosophy and the deductive research approach to carry out the study. Moreover, both the primary as well as the secondary research is carried out where the employees and the managers of the power generation industries are surveyed for the primary research. For the secondary research, the previous research works, journals and articles are studied[7]. A sample size of 50 employees and 3 line managers are surveyed and interviewed. Data Analysis The data and the information obtained from the research work are analysed with the help of the SPSS software. The analysis of the data will help the researcher to understand the future direction of the industries in the power generation sector of India[8]. Therefore, the outcome of the respondents will help to analyse the market position of the industries and their ability to meet the demand of the economy. Expected Outcome From the overall study it can be stated that the policies and the strategies designed and implemented by the companies in the power generation industries has a positive impact on the growth and development of the industry. The role of the government greatly influences the companies. Although the strategies that the company intends to implement in order to increase the productivity has a number of benefits, there are also certain cost that the company needs to pay as a result of the implementation. The implementation of the strategies incurs high cost that might result in the decrease of the organisational profit. References Coatalem, Martin, Vincent Mazauric, Claude Le Pape-Gardeux, et al. 'Optimizing Industries Power Generation Assets on the Electricity Markets',Applied Energy,(2016), . Fatima, Somana. 'Chapter 2 Research Methodology and Design of Study',Language in India,vol. 12/no. 5, (2012), pp. 61. Jain, Pankaj, and Vijay Singh Dahima. 'job Satisfaction of Employees Working in Power Industry - a Study of Guru Gobind Singh Super Thermal Plant in India',Pranjana,vol. 18/no. 2, (2015), pp. 38. Muhaidheen, M., and S. Muralidharan. 'A Novel Fuzzy Based Control Scheme for Power Quality Enhancement in Grid Connected System',Applied Mechanics and Materials,vol. 573/(2014), pp. 304-309. 'Power Regulators's Rule on Forecasting Divides Wind Industry (Wind Power Generators are Required to Forecast Generation for the Next Day)',India Business Insight,(2013), . Wiberg, Mikael, Institutionen fr informatik, Ume universitet, et al. 'Methodology for Materiality: Interaction Design Research through a Material Lens',Personal and Ubiquitous Computing,vol. 18/no. 3, (2014), pp. 625-636. Xie, Bai-Chen, Li-Feng Shang, Si-Bo Yang, et al. 'Dynamic Environmental Efficiency Evaluation of Electric Power Industries: Evidence from OECD (Organization for Economic Cooperation and Development) and BRIC (Brazil, Russia, India and China) Countries',Energy,vol. 74/(2014), pp. 147-157. Yenneti, Komali. 'Industry Perceptions on Feed in Tariff (FiT) Based Solar Power Policies A Case of Gujarat, India',Renewable and Sustainable Energy Reviews,vol. 57/(2016), pp. 988-998.